AUX LED: 3.8x Conversion Rate After a WordPress-to-Shopify Migration

Challenge

The challenge

AUX LED needed to move an already-running store from WordPress to Shopify, a much riskier undertaking than building from scratch, since any data loss or downtime directly hits existing customers and revenue.

Their core problem: they were already spending time creating content that wasn't converting into sales. Competitors in the same niche were running ads and growing fast. They needed to move quickly.

• Migrating an entire live store from WordPress to Shopify
• Transferring customer data, products and order history without any loss
• Replacing WordPress plugins and theme with Shopify-equivalent apps and a seamless theme
• Poor mobile optimization affecting usability and accessibility on the old site
• Adapting to Shopify's more structured environment vs. WordPress's open-source flexibility

Approach

Our approach

Rather than waiting for the Shopify store to go live, we built the store and set up the paid media campaigns simultaneously. This allowed us to launch with ads ready from Day 1, driving traffic as soon as the store went live.

1. 01

   Discovery & brand audit (Days 1–7)

   Full store migration: moved the entire AUX LED store from WordPress to Shopify, preserving all customer data, products and order history.

2. 02

   Shopify store build (Days 7–21)

   Website design & development: built a user-friendly Shopify store with simplified navigation for better accessibility and ease of use.

3. 03

   Campaign architecture (Days 14–28)

   Mobile optimization: significantly improved mobile responsiveness, giving customers a smooth experience across all devices.

4. 04

   Launch, optimize & scale (Days 28–90)

   Plugin-to-app replacement: replaced WordPress plugins with Shopify apps offering equal or better functionality, tailored to Shopify's structure.

Results

Key results

Why it worked

What made the difference

Unlike most agencies that build the store first and only then begin advertising, we executed both processes in parallel. By the time the store launched, our ad creatives had already gone through A/B testing, and the Meta Pixel had accumulated 14 days of valuable learning data. As a result, we reduced the typical 4–6 week learning phase to less than two weeks.

The second key driver was our creative testing strategy. We launched with 12 ad variations during the first week, eliminated the lowest-performing creatives by Day 10, and increased the budget for winning ads by 20% every three days. This data-driven approach to creative optimization has since become our standard framework for every e-commerce client we work with.

• Treated the migration itself as a project risk to manage, not just a platform swap: zero data loss was a stated goal, not an assumption
• Rebuilt navigation and UX from scratch rather than just porting over the old WordPress structure
• Mobile optimization addressed directly, since it was a named weakness of the original site
• Payment system configured to match local compliance requirements as part of the build, not an afterthought